About Us
In a high-tech career spanning voice, data and security, Andy has developed deep domain knowledge in channel go-to-market models and operating models. He has a track record of delivering global systems, processes, pricing models and organizational structures in both high-growth and turnaround environments, where his channel incentive program management (CIPM) knowledge is second to none. A Fellow of the Chartered Institute of Management Accountants, he has worked in companies such as Avaya, Cisco, IBM, Motorola and Siemens. He has also lectured in Financial Management and Systems.
"When we look at the channel, we see a wealth of opportunity. However we know that many of our clients don't have the time to take a completely subjective view as they are caught in the 'whirlwind' of the day-to-day.
In working with major technology companies, Ceretis Parabus has helped harness millions of dollars in margin contribution.
Our team knows the channel and loves the channel. We believe our experience can help support teams where extra insights and capability can make an impact."
Andy Simpson - Founder and Lead Channel Architect